Date: 19th January 2017
Venue: CASE, 1 The Crescent, King Street, Leicester, LE1 6RXPrice: £50 plus VAT
What’s the course about? News, information and opinion travels fast on social media. But so do problems. Credibility and reputation can suffer, individuals can lose their jobs; and organisations can end up facing legal problems. Using case histories, this workshop looks at how organisations can better protect themselves and their staff from the pitfalls.
Who is it for: anyone responsible for or interested in their organisations’ social media output; HR staff; managers.
What will it cover:
Potential problems with social media and their impact
Guidelines on safer use of social media
Social media policy
Synopsis: we will consider the different actions that can lead to problems on social media; and the impacts these can have on organisations. Then, using case histories, we will look at how problems can be avoided; and develop some guidelines for staying safe on social media, particularly in respect of Twitter and Facebook. Finally, we will look at what a social media policy should contain in order to help protect an organisation from problems; and how to deal with them should they arise.
Improved awareness of what can go wrong when using social media
How to stay safe using social media
The importance of having appropriate settings for applications such as Facebook and Twitter
What makes a good social media policy