Research by Everline has revealed that over 40% of consumers are shopping local. Disappointingly for businesses in the East Midlands, however, comes the news that people in the East Midlands are least likely to shop local, with a quarter of respondents (24%) not using any SMEs regularly.
Small to medium sized businesses are essential to communities and are vital to the success of the economy as a whole. They bring in growth and innovation to the community in which the business is established, and make a positive contribution to the local economy by creating jobs and promoting entrepreneurship.
Here are 7 reasons to shop local – not just during Co-operatives Fortnight but always!
1. Job creation
Shops in towns centres and villages create local employment opportunities. Jobs created where you live have numerous benefits including a huge impact on family, community and the environment through keeping money in the local community and reducing costs associated with commuting.
2. Help build, grow and retain communities
Buying local means that the money you spend is re-circulated and stays in the local community unlike when you buy from national and international businesses
3. Promote Entrepreneurship
Shopping locally helps to foster entrepreneurship which inspires and encourages the next generation of talented individuals.
4. Contribute to the local economy
Research by the Federation of Small Businesses (FSB) shows that for every £1 spent with a small or medium-sized business (SME) 63p was re-spent in the local area. This is compared to 40p in every £1 spent with a larger business.
5. Unique and quirky gifts
Local independent shops are great for gifts which are made locally and not available elsewhere. They also support local artists and designers so you are buying products unique to your area as well as supporting local talent.
6. Safeguard services
When consumers chose to shop at multinational department stores, they contribute to the closure of smaller independent shops leading to high streets and town centre being left with little or no shops or services.
7. Food tastes better
One of the major plus points of shopping at your local market or store is that the produce you buy will be as fresh as possible. For example fruit and veg will usually have been picked hours before delivery compared to produce that has travelled a long distance and will have already began to lose its vitality and flavour by the time you buy it.