The United Nations has officially approved the slogan for the International Year of Co-operatives (IYC) in 2012: “Co-operative Businesses Build a Better World.”
In an announcement to members ICA Director-General, Charles Gould, said the slogan conveys the image of a “values-based” model. He said the ICA was “enthused” by the slogan. “Both the social and economic development aspects of co-operatives are encapsulated within this slogan. We believe this is essential to make the brand top-of mind with the public.”
The slogan has been translated into the six official UN languages. In addition, the IYC logo is in the final approval stages and should be made available in the coming weeks. Director-General Gould said by using this slogan, IYC would raise much-needed public awareness of co-operatives’ socio-economic impact worldwide “especially among younger adults” whose personal values coincide with co-operative principles.
ICA hopes that the higher levels of public recognition will promote the formulation of new co-operatives and foster legislative and regulatory environments supportive of co-operative development and growth. “An opportunity with this potential is not likely to occur again in our lifetime. It is our responsibility to successfully leverage it, and to use it to re-launch the co-operative brand for this century,” said Gould.